Racialicious

Racialicious is a blog about the intersection of race and pop culture. Check out our updates on the latest celebrity gaffes, our no-holds-barred critique of questionable media representations. If you've been on the blog, you know how this Tumblr works, too. Including the moderation policy.
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Posts tagged "authenticity"

Since 2009, Mr. Huang has built a career as an author and a television personality based on his brash cultural mashups and his take-no-prisoners critiques of everyone and everything.

He has berated fellow chefs like Marcus Samuelsson and David Chang as exploiters and sellouts. On his online recaps, he has attacked the HBO show “Girls” as elitist. He has excoriated Guy Fieri as a cruel joke, and he pontificates on divisive topics like interracial dating and shark fin soup.

He criticized Mr. Samuelsson for exploiting the African-American experience at the Red Rooster in an article he wrote for The New York Observer. He criticized Mr. Chang for debasing his food for the Western palate, and took on Western chefs for cooking ethnic food.

Mr. Huang went fishing with Tom Colicchio and banged around Brooklyn with Anthony Bourdain. He ignited Twitter wars with Food Network stars like Anne Burrell, calling her “fish filet.” He is giving a TED Talk this year on the shifting waltz between authenticity and ethnicity.

“I want to prove you don’t need to have academic syntax to be intelligent,” he said.

Mr. Huang’s appeal is not only in what he says, but how he says it — a profane concatenation of Mandarin and African-American vernacular English, spiced with allusions to Jonathan Swift, Charles Barkley and Cam’ron.

Joshua David Stein, “Chef Who Refuses To Be Defined By His Wok,” NYT.com 1/23/13

Hideous headline for otherwise interesting profile on chef Eddie Huang.

A comment left for the previous post rightly wondered who Taco Bell is really addressing with its campaign starring Chef Lorena Garcia. To be clear, MultiCultClassics did not think the fast feeder was wooing Latinos. Sorry for the clumsy writing. Probably should have typed something like: Latinos know better than to believe Taco Bell creates authentic Mexican food, but maybe White folks will be conned after seeing a Latina chef allegedly cook up new menu items. Then again, that line doesn’t really capture the essence of Taco Bell’s questionable marketing move. On the universal scale of authenticity for Mexican food, Taco Bell occupies the end alongside Fritos® and Doritos®—and fittingly, its most popular recent launches incorporated the snack chips. Perhaps Taco Bell is responding to competitors such as Chipotle and Qdoba, where the food is closer to being legitimate. Or maybe someone at Yum! Brands figured if Popeyes can be successful with Annie the Chicken Queen, Taco Bell will thrive with Chef Lorena Garcia. Regardless, the comments at YouTube show others are not buying the bullshit…