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With a slight tweak, the meme becomes social critique. Just by adding “to” and a second group, the meme found new life.

Due to the popularity of the meme, people are reconsidering the impact of their words to their friends, which is the point of this next batch of takes. Exploring the dynamics of relationships between friends can be painful, but what these users created basically amount to humorous public service announcements.

Outside of “Shit [White] Girls Say to [Black] Girls,” none of the other videos got anywhere near the amount of play that “Shit Girls Say” and “Shit Black Girls Say” enjoyed. Maybe that’s because, as a culture, we are accustomed to laughing at stereotypes, but we aren’t prepared to unpack how we perpetuate them.

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— Latoya Peterson, “Exploring the Problematic and Subversive Shit People Say [Meme-ology],” Racialicious 1/19/12