In case you missed it, Victoria’s Secret recently launched a new lingerie collection. Entitled “Go East,” it’s the kind of overt racism masked behind claims of inspired fashion and exploring sexual fantasy that makes my skin crawl.
From the website: “Your ticket to an exotic adventure: a sexy mesh teddy with flirty cutouts and Eastern-inspired florals. Sexy little fantasies, there’s one for every sexy you.” The collection varies in its level of exoticism. The “Sexy Little Geisha” is a perversion of its reference, featuring a sultry white model donned in lingerie, chopsticks in her hair, fan in her hand. Other items in the collection include red sleepwear and nightgowns with cherry blossoms. I might have glossed over some of these pieces entirely–except the catalog descriptions had me reeling. “Indulge in touches of Eastern delight.” Translation: “Buying these clothes can help you experience the Exotic East and all the sexual fantasies that come along with it, without all the messy racial politics!”
When someone creates a collection like this, making inauthentic references to “Eastern culture” (whatever that means) with hints of red or a fan accessory or floral designs, it reinforces a narrative that says that all Asian cultures–and their women–are exotic, far away but easy to access. It’s a narrative that says the culture can be completely stripped of its realness in order to fulfill our fantasies of a safe and non-threatening, mysterious East.
But when a company takes it one step further by developing a story about how the clothes can offer a sort of escape using explicit sexualized and exploitive language, it takes the whole thing to another level. It’s a troubling attempt to sidestep authentic representation and humanization of a culture and opt instead for racialized fetishizing against Asian women.