Kutcher isn’t just the company’s “president of pop,” as he’s listed on the company’s site–as Brandchannel’s Shirley Brady reported–he also owns a minority stock in Popchips, which also trumpets endorsements by the likes of Jennifer Hudson, Hope Solo and Jillian Michaels. And for most of the day Wednesday, the company was equally as bold in trumpeting Kutcher’s kooky quartet; they had been shown in the cover photo for Popchips’ Facebook page.
Rappers Das Racist came at Kutcher full-force on Twitter not long after the video gained traction, while entrepeneur Anil Dash had some pointed questions for the rest of the team behind the campaign…
In a rather kind gesture, Dash also penned a column offering Popchips and Kutcher advice on how to more forward after this debacle. One of his tips was that they not pull the campaign.
“I think this company doesn’t want its culture to be racist, and they can best demonstrate that by showing how they learn from examples where it happens despite their best efforts,” Dash wrote. “It’s like if rat droppings were found in a bag of Popchips: You wouldn’t solve it by saying ‘We threw away that bag of chips!’ You’d solve it by saying ‘Here’s what we’re doing to clean up things at the factory.’”
While Dash’s advice for Popchips was certainly magnanimous, it should also be said: you can’t clean up the rat droppings without throwing away the first bag in which you found them. So maybe it’s best for the public and “Raj” to break up: it’s really not us in this case. It’s him.
— Ashton Kutcher keeps me in side-eye mode. Arturo Garcia goes into this week’s reason on the R today.